If you know what you want to do, you need one thing above all: customers.
But this is precisely the biggest challenge when starting out on the market.
Building up a solid customer base can be tricky. Here
not only about finding paying customers, but also about finding the right
but also discovering the right clientele.
The first step is to distinguish between two types of target groups:
- the people you are already selling to and
- the people you are supposed to sell to in the future.
Sometimes these two groups are identical, but sometimes they are worlds apart. For example, if you start your writing career at a local newspaper, you probably see small provincial papers as your target audience because that’s where you collect most of your royalties. But your real audience is the publishers to whom you will soon want to pitch your books, and of course the readers for whom you want to write your books. So, when you are planning your new life and work, also ask yourself: Who do you want to do this for?
The way to find your target group is to ask specific questions:
- Where do your clients work (e.g. in the press office of a university or in the booking department for a scene location)?
- And how much do you earn?
- What do your dream clients do in their free time, i.e. what kind of people are they?
- What problem can you solve for them?
Since you are planning your future, you should not only consider who you are already working for, but also that your future clients will have a say in the direction of your career. For example, if you want to be a science journalist, working for Bild probably doesn’t make much sense. The same is true if you actually want to work for a school book publisher but spend all your time painting birthday cards for children’s birthdays. Your choice of clients shapes your credentials and your portfolio. The choice of each client is also the choice of your future. Of course, especially in the beginning, you can’t always be as choosy as you might like, but you can always readjust.