Ines Maria Eckermann
- All things communication -

Text Projects

Journalism
SEO texts | UX texts

‘Anyone can write’
is just as true
as that anyone can
operate on a heart.

A good text needs experience, talent and courage: the courage to jump over your own shadow, to listen and to set up camp beyond your comfort zone. Writing requires the fearlessness to fall in love with a new topic every day. Entrust your content to professionals – you would do the same with your heart.

Your content, my words

Journalism

With almost 20 years of experience as a journalist, I know how to create gripping stories. As a former court reporter, I also have a keen sense of legal language.

SEO texts | UX writing

Reach more people online: I optimise your texts for search engines so that you can be found. Google and your users are equally happy about well-written content.

Accessible texts

Some of your users have special requirements. That's why I write texts in plain and simple language for the Federal Ministry of the Interior and for Homeland and revise legal texts into citizen-friendly language.

Technical Writing | E-Learning

Get clear and user-friendly instructions, documentation and training content that impart technical knowledge in a sustainable way. I help you to explain complex topics simply and support you in designing e-learning courses.

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SEO texts

Example: What is the Darknet?

Have you ever wondered what the Darknet is? Many other people also ask themselves this question. As an online editor for the software company G Data, I have compiled everything you need to know about it. Thanks to extensive keyword research and SEO measures, the article has been ranking directly below Wikipedia and the website of the Federal Office for Information Security (BSI) for the keyword ‘Darknet’ in Germany for years.

  • SEO consulting
  • Keyword research
  • On-page optimisation
  • content marketing
  • Meta descriptions
  • UX writing
  • SEO analyses
  • Content optimisation

Are you looking for clear and understandable UX texts that as many people as possible can understand? I write accessible content in user-friendly language that makes your message easier to access. I have also completed courses on simple and easy language and accessible web design. Let’s break down the barriers together!

  • Easy language
  • Simple language
  •  
    • Barrier-free web design
    • Official language understandable

I am passionate about making complex things understandable. I have created comprehensive software documentation, operating instructions, online help, data sheets and training documents for federal states such as Hamburg and Schleswig-Holstein.

Du willst Wissen nachhaltig vermitteln und komplexe Inhalte verständlich in den Köpfen verankern? E-Learning ist eine effektive und zeitgemäße Lösung, um Wissen zu sammeln und Mitarbeitende zu schulen oder den Onboarding-Prozess sinnvoll zu gestalten. 

  • Documentation: Precise product and process documentation, software documentation, operating instructions, online help, data sheets and training documents
  • Web content development: internal or external web content
  • SOPs: Description of standard processes for knowledge documentation and employee support
  • Structure for knowledge databases
  • Knowledge transfer: effective structure for your e-learning programme
  • Content for e-learning: factually correct, entertaining and based on current learning psychology
  • Gamification: preparing the training material so that learning is fun

my references

Thank you for the good cooperation
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