What are personas?
When you’re building a blog or relaunching a website, it can sometimes feel like you need a crystal ball: What language style is right? What interests the audience – and who is the target group? Personas can help you get to know your target group better.
In ancient times, actors did not have to be pretty because their faces always disappeared behind a mask anyway. So the audience could tell from the mask whether the role was male or female. And the mood of the character could also be read from the exaggerated facial features. The masks thus told the audience whether the character was young or old, stupid or clever, deceitful or wise. In this way, an entire personality was condensed onto a colourfully painted piece of clay – the persona.
Today, a persona is just as much a clichéd figure that represented a certain type of person, i.e. a cliché or stereotype. The persona is a fictitious personality that, like the mask, combines certain characteristics. The persona should help you to better understand your potential audience. In this way, you learn what interests your audience, what engages them, what bores or moves them. Here you will find some tips on how to build, evaluate and use personas.