UX design
Strategy for your target group
UX design: step by step
UX design creates experiences that work – and inspire. Users benefit from intuitive and pleasant interactions that make everyday life easier and enjoyable. So UX design is more than just making a website, layout or app look pretty – UX design helps your users to understand your message intuitively and retain it in the long term.
1. Personas
Get to know your target group. With well-founded personas, you can find out more about their needs and user behaviour.
2. User Journey
You can influence whether and how your message reaches your target group. The user journey shows this path.
3. Mockup
Once you know who you want to communicate what to and how, it’s time to create a rough model, a mockup or wireframe.
4. Testing
During testing, you receive feedback on your prototype: you find out what works well and where usability could be improved.
Understand your users so that they understand you
Example: UX design for a university
UX research: After I had identified the relevant user groups of the RUB’s central websites and created corresponding personas based on user research and target group studies, I trained the employees of other universities in UX research and the creation of personas.
UX design: The personas resulted in the user journey, or rather the user journeys. The page and navigation structure was based on this, as was the editorial plan for the missing content, which I had to rewrite. The biggest challenge in this project was the navigation structure of the site. It was also important to me during the relaunch that the pages were also accessible for people with visual impairments. For these reasons, the navigation structure deliberately consists of only a few levels.
UX writing: The user journey was just as important for the relaunch of the central web pages as suitable keywords.
- Creation of 34 personas
- Development of a navigation structure
- Mockups of the pages
- SEO and keyword research
- UX writing
- Coordinating content with departments
- Layouting the content in Drupal
- Testing and SEO audits
Example: The Sustainable Procurement Pledge
I created a new website for the NGO The Sustainable Procurement Pledge within a few days. As it had to work as quickly as possible for an event, I got to work straight away: I coordinated the design, imagery and colour scheme with one of the employees and then created an initial version. We refined this together quickly and efficiently so that the site was completely finished in just four working days.
- Fast and flexible work
- Layout in the content in WordPress
- UX design and navigation
- SEO and meta data
- Image research
- Search and implementation of plugins
- Tuning 100% in English
