_____ content for
* Texts and illustrations that your target groups love:
- factually correct
- easy to understand
- fascinatingly crafted
Sudden insights are brain candy.
When we learn something new, our brain rewards us with a cocktail of happy hormones. When we are excited about a topic, we learn with ease. That’s why simply explained, quickly understandable and logically coherent content are real happiness boosters.
Make your content a home.
New memory content is like you in a foreign city: you are looking for something familiar to orient yourself. Well-structured content with the right dose of background knowledge helps our brain feel at home in a complex topic.
The Mix is key
If you want to be understood, you have to understand your counterpart. Because every person needs a different mix to be able to immerse themselves in a topic and understand it from the bottom up.
That’s why I explain complex…
- … with well-structured texts,
- … with informative illustrations,
- … or with both means – cleverly combined.